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1   BILL GATES


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Co-founder, chairman and CEO, Microsoft Corp. (last year No. 1, with Ballmer and Myhrvold)
NET WORTH $51 billion
AGE 42
ADDRESS www.microsoft.com
BIO Everyone knows the tale of Bill. Writing code at 13 in suburban Seattle, dropping out of Harvard to start a software company, richest man in the world, yadda, yadda, yadda--the Gates saga has become our best-loved modern myth. He resembles King Midas, another ruler whose touch turned everything to gold. But are his fortunes finally changing? During the past year, Greek tragedy comes to mind when one contemplates Gates and his mighty empire. Will hubris be his undoing? Some of the best minds of Silicon Valley are aligned behind a Department of Justice antitrust suit against Microsoft. The attorneys general of 20 states have also piled on. Gates is hanging fire; the pugnaciousness of his company isn't winning any friends.
1998 POWER PLAY Legal woes notwithstanding, Microsoft still exerts more power over the technology business than any other company. To avoid rankling the DOJ, Microsoft has slowed down the buyout and investment pace that saw it drop big chunks of change into Comcast and Apple in 1997. Microsoft made a 10% investment in Time Warner's Road Runner data-by-cable system over the summer and acquired Valence Research, a maker of software for the Windows NT operating system. Microsoft's newly released Windows 98 OS has also enjoyed brisk sales. But while the DOJ's antitrust suit challenges the software maker, the technology market itself also poses a threat to Microsoft's dominance. As computers evolve into communication tools, functioning less as engines to drive spread-sheet and word-processing software, Microsoft will see a decline in its application business. This fact isn't lost on the folks in Redmond. Their Windows CE OS is designed to maintain their market in a world of smaller, more diverse machines. PLACE YOUR BETS Its markets may be changing, but Microsoft has the smarts, cash and tenacity to stay ahead of such shifts. Watch for how the antitrust case plays out. If it pushes the stock down, it may be a good time to get onboard. Credit: Illustration for Time Digital by DANIEL ADELT

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