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7   STEVE JOBS


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Co-founder and interim CEO, Apple Computer Inc.; co-founder and ceo, NeXT Software Inc.; chairman and CEO, Pixar Animation Studios (last year No. 24)
AGE 43
NET WORTH $1.28 billion (est.)
ADDRESS One Infinite Loop, Cupertino, Calif.
BIO No matter what Steve Jobs does, the world is always watching. He has come a long way from selling computers in his garage with Steve ("the Woz") Wozniak. Years after revolutionizing the computer industry with the Apple II and Macintosh, Jobs is a household name. In 1985 he left Apple to develop NeXT Software before acquiring Pixar Animation Studios from George Lucas. After Gil Amelio's strenuous departure, Jobs returned to Apple as interim CEO/knight in shining armor.
1998 POWER PLAY Back in control, Jobs has introduced the PowerMac G3--Apple's fastest-selling computer ever--while the iMac has received rave reviews for its power and design. Pixar hopes to complete a sequel to Toy Story by 1999.
PLACE YOUR BETS Despite the sliding revenues, Apple's earnings exceeded Wall Street expectations as it recorded profits for the second consecutive quarter. Just a few months ago, most had given it up for dead, but with Jobs' recent success, things are looking much better for Apple. The vital signs are certainly strong, but remember, investing in Apple is not for the faint of heart. If you think different(ly), plunk your chips down here. For those who are a bit more conservative, Pixar may be a safer bet.

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