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30   RICHARD LI


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Chairman and CEO, Pacific Century Group
NET WORTH $1.3 billion
AGE 31
ADDRESS 38/F Citibank Plaza, 3 Garden Road, Hong Kong
BIO The first the rest of the world heard of Richard Li was when he signed a $525 million deal with Rupert Murdoch. Li was 26. But the founder of Asia's first satellite-delivered cable service, Star TV, has a pedigree that has made him a celebrity in Hong Kong's fast-paced business world since birth: he is the son of Hong Kong tycoon Li Ka-shing and heir to a $9 billion fortune. The Stanford University grad started Hong Kong-based Pacific Century Group in 1993, and the company's broad interests include high tech, property and insurance.
1998 POWER PLAY Li's latest project is the creation of a media company offering interactive TV and Internet service in Asia. He sealed a joint venture with Intel, which will provide technology and financing in exchange for a 40% stake. He's now hunting for companies to make websites and web tools that can accommodate Asian users.
PLACE YOUR BETS Pacific Century Group's property wing is the only one listed, and with the Asian property slump it's not a safe buy. But Li hasn't ruled out taking his high-tech wing public. When he does, investors should be ready to pounce.

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